If you have any questions, please call us on 01923 249 700

Could Topple that is tencent Momo the “Tinder of Asia”?

The Chinese technology giant has revealed three brand new dating apps within the last month or two.

Leo is really a consumer and tech items professional that has covered the crossroads of Wall Street and Silicon Valley. Their wheelhouse includes cloud, IoT, analytics, telecom, and video video video video video video gaming associated organizations. Follow him on Twitter for more updates!

Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of over a million “mini programs” allows users to search, purchase meals, play games, hail trips, make re re payments, and much more — all without ever making the software.

Meanwhile, Momo (NASDAQ:MOMO) may be the top internet dating platform in Asia. Its namesake software started off as a social network application|networking that is social}, but gradually developed in to a platform for internet dating and live videos.

Momo’s smaller software, Tantan, is actually a Chinese clone of Match Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased gifts that are virtual subscribed to premium online dating services on Momo and Tantan.

Image supply: Getty Graphics.

Those two organizations are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of the Pengyou (“Friends”) app as a myspace and facebook by having an dating feature that is opt-in.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous “super application” runs away from space to develop in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation being an application for older users.

A present research by research firm Jiguang discovered that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. Which is much like the generation gap between Twitter and Instagram in Western markets, matching where moms and dads saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work software,” since supervisors utilize it to keep monitoring of their workers.

In other words, Tencent requires new techniques to achieve younger users, and Momo’s streak of double-digit income development shows that internet dating is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established on the summer time, lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for at the most 5 minutes, while feminine users can wear a mask indefinitely. As soon as a person eliminates his / her mask, beauty filters are used immediately into the video that is live.

Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of the two apps. Alternatively, it merely provides two alternatives regarding the side that is right of profile — anyone to “like” it, and another to dismiss it.

Its primary web page shows a carousel of prospective matches, and users can scroll down seriously to see extra information like a individual’s career, academic history, hobbies, location, and social networking postings. The matches are refreshed every 18 hours. The software is being tested for an basis that is invite-only.

Image supply: Getty Photos.

Pengyou, that was relaunched in mid-December, can be an updated version of a mature networking that is social that was discontinued. The brand new application resembles Instagram featuring its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, and folks whom reside in the city that is same.

Users need certainly to confirm personal credentials to their identities, and additionally they can opt-in for dating matches. This approach that is subtle just like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou remains being tested on an invite-only foundation.

Should Momo be concerned?

Tencent obviously wants to leverage the potency of its WeChat and QQ ecosystems to get fresh footholds into the online market that is dating. This may be bad news for Momo, which struggled with decelerating development in MAUs and revenue on the previous 12 months:

QUICK ENQUIRY FORM

By using this form you agree with the storage and handling of your data by this website.

I would like to receive promotional emails and offers

© UNITEL DIRECT LTD 2018. WEBSITE DESIGNED BY UNITEL DIRECT LTD | FIND A TRADE ON THE TRADE FINDER | FIND A BUSINESS ON BUSINESS INTERNET FINDER | FIND US ON THE NAME OF REGISTER | VIEW OUR PRIVACY POLICY